When you’re hosting an event or conference, using a hashtag is one of the smartest ways to organise and share information at your event. A hashtag is a search term preceded with the # symbol, used within social media to identify tweets and messages around a specific topic. Hashtags are easy once you know how and you can hook into social media conversations quickly and easily by learning how to them. Check out our 5 Top Tips & Tricks to get you hashtagging like a pro.
1. Be unique
With millions of hashtags in use across multiple platforms (including Facebook, Twitter, Pinterest, Tumblr and Google+) it’s important to choose one that’s unique to your event. When you’re choosing a hashtag, check it against existing hashtags using a directory such as www.hashtags.org. It’s best to check before you allocate a hashtag to a particular event. You don’t want your hashtag to be associated with an unrelated event or group not aligned with your core values.
2. Short is best
Considering Twitter has a limit of 140 characters, it’s best to opt for a short hashtag. With shorter hashtags you can avoid using too many tweet characters and stay on message. Our rule of thumb is to use no more than ten characters per hashtag. Use acronyms and dates eg; #eGPS2015
3. Say no to spaces
A hashtag will not become a live tag (a searchable hashtag that links to other tweets and posts listed under that topic) unless it contains absolutely no spaces or punctuation. Adding a space or a comma to a hashtag eg; #eGPS 2015 breaks the hashtag, rendering it virtually useless. It is possible to use an underscore eg; #eGPS_2015
4. Promote your hashtag
In the event lead-up, be sure to promote your unique hashtag across a wide social media audience. Use topic hashtags and link back to the event website. You’ll create interest in the conference theme and drive traffic back to the website where attendees can register.
#eGPS2015 is just around the corner. We’ll be talking
#healthcare & #socialmedia Event program & registration
www.crowdcomms.com.au [132 characters]
At 132 characters, this tweet leaves space for 8 valuable characters. Enough room for someone to RT your tweet, extending the reach of that tweet to a wider audience. Even better, mention a group with an interest in your area by using the @ symbol and their Twitter handle.
@hcsmanz coming to #eGPS2015? Topics include
#healthcare #socialmedia #hcsm Event program & registration
www.crowdcomms.com.au [127 characters]
[#hcsm = healthcare social media; a popular hashtag]
5. Don’t go #crazy
Avoid spattering your tweet with unnecessary or irrelevant hashtags. Apart from appearing unprofessional, a tweet with too many hashtags is unlikely to get retweeted. Keep it simple.
#eGPS2015 Who’s #meeting for #coffee
in the #garden #cafe today? #ilovecoffee #LOL
Best practice is to add your unique event hashtag to every tweet associated with that event. You can add one or two additional topic hashtags and a mention to increase your searchability and RT potential.
Great crowd gathered today at #eGPS2015
talking #media & #health. Thanks @eGPSolutions
for a top session on #hcsm.
Getting the most out of your hashtag is easy when you know how. Using our top tips and tricks will help you to promote your conference or event, expand your audience and share your key messages across social media.
e-GPS regularly attend conferences and events using Twitter hashtags to network and disseminate information. We tweet live from your event, joining online conversations in real-time and share your key conference messages with a wider audience. e-GPS will also deliver interactive Twitter training workshops for your conference attendees.
A message from Dr Ash Collins - CEO Telemedicine Australia
It is my pleasure to welcome you to MyOnlineClinic - a unique hybrid platform that uses state-of-the-art technology to merge all aspects of telemedicine into one virtual clinic.
Australians are increasingly connected and much of our communication takes place via smart devices. With rapidly expanding technology, telemedicine is revolutionising the relationship between health professionals and patients, bringing medical care to a new level in the virtual environment.
With MyOnlineClinic, your patients can measure and record vital health information, upload it to a secure file and schedule appointments with you from the comfort of their own home using a PC, laptop or smart phone. They can receive prescriptions direct to their closest pharmacy or have medications home-delivered.
As a GP, no matter where you are in the world, you can see your patients via smart device, PC or laptop. You can check their vital signs, perform an assessment via face-to-face video consult and arrange for tests, scripts and follow-up visits. MyOnlineClinic is an extension of your day-to-day clinical practice where you conduct consults in the digital space while maintaining your valuable doctor-patient relationship.
Calling all GPs! - Register for the UNSW Pilot Study today
Check out the MyOnlineClinic video to find out more
Waiting for up to two hours to see your doctor will be at thing of the past with a new telemedicine app called MyOnlineClinic.
Health and technology have come together to provide medical services using online devices. The benefits of telemedicine is that it allows people who live in rural or remote areas to access health services online while remaining in their community.
With MyOnlineClinic doctors can see patients via an in-app video consult, regardless of their location. MyOnlineClinic is an extension of day-to-day general medical practice. It saves time, money and travel expenses while maintaining that valuable doctor-patient relationship.
Take a look at our video to see how MyOnlineClinic works:
You can register for MyOnlineClinic by submitting your email address at www.myonlineclinic.com.au
You can find out more on the MyOnlineClinic Facebook page or by calling 1300 990 863.
Health promotion focuses on achieving equity in health. Health promotion action aims at reducing differences in current health status and ensuring equal opportunities and resources to enable all people to achieve their fullest health potential. This includes a secure foundation in a supportive environment, access to information, life skills and opportunities for making healthy choices. People cannot achieve their fullest health potential unless they are able to take control of those things which determine their health. This must apply equally to women and men. Ottowa Charter, World Health Organisation, 1989.
e-GPS is a health promotion organisation. Our mission statement is that creativity changes everything. It is our belief that shifting the paradigm and creating new and different ways to deliver health messages may create a shift in thinking about health, may generate a call to action and it may make a difference. We love what we do…we undersatnd that human behaviour is hard to shift, but we live in hope that we may make a difference…and sometimes, just sometimes, we do!
Sometimes health promotion gets it right. Sometimes we can make a difference - and those sometimes make all the other times worthwhile.
Dr Margot Whitfeld is a dermatologist with whom e-GPS have been working since 2014. Margot is passionate about tropical medicine, communicable skin diseases and parasitic conditions like scabies and HIV. She had been working on projects in Fiji for the past decade and through her work in Fiji, Margot has developed a keen interest in albinism and a concern about the skin cancers that affect people with albinism.
Dr Margot was asked by the Fijian Society for the Blind to provide some education for parents and teachers of children with albinism about the genetic disorder and how it affects the skin.
e-GPS teamed up with Dr Margot to develop a workshop that explains the genetics behind albinism. Topics include eye health, skin health and health promotion policy. Generous donations from Vision Australia and other not-for-profit organisations provided the school with a huge range of resources.
At the workshop, the team explained that long sleeved shirts, hats, sunglasses and sunscreen should be worn to protect the children from sun damage and to support their low vision. Then the children went on summer holiday…
We all had our concerns that the intervention was unsustainable for reasons including poor timing, the risk of kids losing their protective sunshirts and glasses even cultural barriers that may have prevented the children from wearing the gear. We came to the conclusion that the timing was all wrong we would have to do it again.
Then… school returned for a new year.
The Fijian School for the Blind reported that at the start of the new school year children living with albinism arrived fresh off the bus, ready for school, proudly wearing their hats, sunglasses and sunshirts. They are even coming to school wearing sunscreen. The teacher commented that the children were ‘ better kept’ that they had been previously.
Wow, instilling the core values of enabling health promotion can make a difference to people where a little knowledge will make a huge difference to their lives.
We are planning a second workshop in August to educate health workers and parents, along with data collection project to count the number of people with albinism in Fiji. The current estimation is 1/700. The idea is to help build knowledge, provide resources for education to enable children with albinism to live a better quality of life and reduce their risk of skin cancer.
e-GPS feels warm and fuzzy about this small but powerful project that was self-funded by the team who presented the workshop. We know the Fijian Albinism Project has legs and can make a difference to the lives of people living with albinism in Fiji and the South Pacific…it’s a shame that other expensive projects,, both here and around the world, don’t achieve these grass roots values and outcomes.
Who’s familiar with thankyou? Not the salutation or offer of gratitude - thankyou the brand.
If you haven’t heard of thankyou, it might be time to familiarise yourself with this award-winning social enterprise. The thankyou business model, donate a percentage of your profits to empower people in developing countries, is becoming increasingly popular with young entrepreneurs. Business with a social conscience is moving products off the shelves, employing young Australians and connecting us to a cause greater than the profit margin, greater than ourselves and greater than our insatiable desire to consume.
In just one year, thankyou provided safe access to water, food security programs, health and hygiene education to over 30,000 people across 84 communities in 9 countries.
Time for a tale of strange coincidence and social enterprise….
Many years ago a young, newly married couple journeyed through Thailand, Vietnam and Laos for three months on their honeymoon. Travelling through remote mountainous regions they met many tribal villagers, Hmong, Dzao, Khamu. Each had their own stunning tribal dresscode, the Red Dzao flamboyant and aloof, - pimping and preening their elaborate coin and feather headdress, the Hmong friendly and welcoming in home-dyed indigo.
One evening, the young couple came across an Australian - an expat army medical officer who was running a clinic up in the mountains near Vang Vien, Laos. He described his work to the young woman - a nurse - and begged her to come and work with him as he was overwhelmed by people in need. He explained that the weather in the mountains is cold for much of the year, meaning the Hmong never fully undress to wash. They leave their leg wrappings on throughout the winter months, and rarely remove their head garments. The moist, filthy cloth harbours bacteria Staphylococcus and Streptococcus causing scabies, impetigo and other skin diseases.
The young nurse talked all evening with the medico. They remarked on the inadquately dressed village children, their poor hygiene, filthy hands. Even though she didn’t stay to help, the woman often thought of the expat, his simple clinic up in the mountains and his desire to help empower the villagers to take better care of themselves.
Flash forward 16 years.
It’s 2015. A woman purchases a bottle of hand sanitiser in a supermarket in Sydney. Once a nurse, always a nurse, she has been dealing with an irritating case of impetigo in her family, and understands the importance of strict hand hygiene. Instead of buying her normal brand, the woman is drawn to a dark brown bottle of citrus hand sanitiser with the words - thankyou. - on the the label. Once at home, she notices that thankyou, a social enterprise which once just sold water, has expanded, with new products all of which have a donation scheme built into their purchase. There is even a tracking system with a unique Impact Code on each bottle.
The woman visits the thankyou website and enters the code.
The website takes her to a satellite image of a small village, near Vang Vien.
A precentage of the proceeds from her bottle of hand sanitiser will go directly to help fund a hygiene and sanitation project in Nangoi, Laos.
Now, that’s one full circle of social change. 16 years, one woman, a concerned health professional, a globally minded entrepreneur and a bottle of grapefruit hand sanitiser.
As the world contracts and we have access to more information, strange coincidences and connections are revealed.
Congratulations to companies like thankyou who put our faith back in humanity. Social enterprise is the way forward in business.
Australians love to travel. Whether the destination is an island paradise, a cultural trip or backpacker adventure, sex in other cities is part of the experience for many travellers.
Travel-associated sexual adventurism has been implicated in the transmission of sexually transmitted infections (STIs) including HIV and syphilis. Travellers who acquire new sexual partners while travelling tend to engage in higher risk sexual practices.
In many cases, overseas travellers rquire travel vaccinations, providing an opportunity for the GP to develop a pre-travel risk assessment and to discuss safe sexual practices and STI testing options with travellers.
ASHM - The Australasian Society for HIV Medicine is running a training session for GPs and Practice Nurses in Sydney on February 25th. If you are a health professional, you might want to check it out here www.ashm.org.au/training
Thanks to the WA Aids Council for allowing ASHM permission to use their name. Check out their excellent website aimed at schoolies and young adults who are planning to travel
Queensland GP Dr Edwin Kruys says some of his patients have chosen to see him because they are aware of his presence on social media and have followed his discussions about health topics.
He draws the line at giving clinical advice online, however, and encourages people with specific presentations to see a doctor in person.
Dr Jill Tomlinson, a Victoria hand surgery specialist, says she uses Twitter and Facebook to share evidence-based information about her services as well as engage with patients.
She led a campaign earlier this year against proposed AHPRA guidelines that would have held doctors responsible for removing unsolicited testimonials posted by patients on websites and social media channels.
She says social media bridges the gap between patients and practitioners and are a force of positive change in healthcare.
Jen Morris, a public health researcher at the University of Melbourne, says doctors who are reluctant to recognise the value of social media may inadvertently lose patients’ trust.
She describes this as “cyber snobbery” and says it discourages patients from being honest with practitioners about why they are worried about a particular drug or vaccine, or about why they want to see a particular specialist.
Patients would continue to research their condition and seek opinion online regardless of discouragement from doctors, she told delegates at the “SoMebytheSea” conference.
The role of the modern doctor, she says, is to proactively address any inaccurate information found online and to navigate their patients to the best resources.
Ms Morris says social media adds to the principle of informed choice by providing ongoing feedback about the quality of service provided by practitioners.
Patients want to know about fees, bedside manner and insurance arrangements just as much as they want to know about medication side-effects and screening test accuracy, she says.
“These are the things that matter to patients and these are the things that they are sharing on social media.”
When we talk about Cloud Adoption, we’re not referring to taking dark and stormy clouds under our wing for some TLC.
Within the information cloud lies the future of health and it’s time to familiarise yourself with Cumulus Technologia.
Why? Because clinical environments not yet ready to adopt new technology may be left hanging in a cloudless sky, adrift in the infinite blue with nothing to hang their patient data on but paper-based records.
This article from Rob Khamas at Rend Tech Associates published in Pulse+IT Magazine urges health practices to embrace cloud based technology - to find that silver lining, learn all there is to learn about it and make the cloud part of your daily practice.
Thanks for Pulse+IT Magazine for publishing yet another excellent article and for their ongoing support for health practitioners everywhere in navigating the eHealth space. Reach for the sky and keep on going…