When you’re hosting an event or conference, using a hashtag is one of the smartest ways to organise and share information at your event. A hashtag is a search term preceded with the # symbol, used within social media to identify tweets and messages around a specific topic. Hashtags are easy once you know how and you can hook into social media conversations quickly and easily by learning how to them. Check out our 5 Top Tips & Tricks to get you hashtagging like a pro.
1. Be unique
With millions of hashtags in use across multiple platforms (including Facebook, Twitter, Pinterest, Tumblr and Google+) it’s important to choose one that’s unique to your event. When you’re choosing a hashtag, check it against existing hashtags using a directory such as www.hashtags.org. It’s best to check before you allocate a hashtag to a particular event. You don’t want your hashtag to be associated with an unrelated event or group not aligned with your core values.
2. Short is best
Considering Twitter has a limit of 140 characters, it’s best to opt for a short hashtag. With shorter hashtags you can avoid using too many tweet characters and stay on message. Our rule of thumb is to use no more than ten characters per hashtag. Use acronyms and dates eg; #eGPS2015
3. Say no to spaces
A hashtag will not become a live tag (a searchable hashtag that links to other tweets and posts listed under that topic) unless it contains absolutely no spaces or punctuation. Adding a space or a comma to a hashtag eg; #eGPS 2015 breaks the hashtag, rendering it virtually useless. It is possible to use an underscore eg; #eGPS_2015
4. Promote your hashtag
In the event lead-up, be sure to promote your unique hashtag across a wide social media audience. Use topic hashtags and link back to the event website. You’ll create interest in the conference theme and drive traffic back to the website where attendees can register.
#eGPS2015 is just around the corner. We’ll be talking
#healthcare & #socialmedia Event program & registration
www.crowdcomms.com.au [132 characters]
At 132 characters, this tweet leaves space for 8 valuable characters. Enough room for someone to RT your tweet, extending the reach of that tweet to a wider audience. Even better, mention a group with an interest in your area by using the @ symbol and their Twitter handle.
@hcsmanz coming to #eGPS2015? Topics include
#healthcare #socialmedia #hcsm Event program & registration
www.crowdcomms.com.au [127 characters]
[#hcsm = healthcare social media; a popular hashtag]
5. Don’t go #crazy
Avoid spattering your tweet with unnecessary or irrelevant hashtags. Apart from appearing unprofessional, a tweet with too many hashtags is unlikely to get retweeted. Keep it simple.
#eGPS2015 Who’s #meeting for #coffee
in the #garden #cafe today? #ilovecoffee #LOL
Best practice is to add your unique event hashtag to every tweet associated with that event. You can add one or two additional topic hashtags and a mention to increase your searchability and RT potential.
Great crowd gathered today at #eGPS2015
talking #media & #health. Thanks @eGPSolutions
for a top session on #hcsm.
Getting the most out of your hashtag is easy when you know how. Using our top tips and tricks will help you to promote your conference or event, expand your audience and share your key messages across social media.
e-GPS regularly attend conferences and events using Twitter hashtags to network and disseminate information. We tweet live from your event, joining online conversations in real-time and share your key conference messages with a wider audience. e-GPS will also deliver interactive Twitter training workshops for your conference attendees.
Contact us www.e-GPS.com.au
Follow e-GPS on Twitter @eGPSolutions
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