When you’re hosting an event or conference, using a hashtag is one of the smartest ways to organise and share information at your event. A hashtag is a search term preceded with the # symbol, used within social media to identify tweets and messages around a specific topic. Hashtags are easy once you know how and you can hook into social media conversations quickly and easily by learning how to them. Check out our 5 Top Tips & Tricks to get you hashtagging like a pro.
1. Be unique
With millions of hashtags in use across multiple platforms (including Facebook, Twitter, Pinterest, Tumblr and Google+) it’s important to choose one that’s unique to your event. When you’re choosing a hashtag, check it against existing hashtags using a directory such as www.hashtags.org. It’s best to check before you allocate a hashtag to a particular event. You don’t want your hashtag to be associated with an unrelated event or group not aligned with your core values.
2. Short is best
Considering Twitter has a limit of 140 characters, it’s best to opt for a short hashtag. With shorter hashtags you can avoid using too many tweet characters and stay on message. Our rule of thumb is to use no more than ten characters per hashtag. Use acronyms and dates eg; #eGPS2015
3. Say no to spaces
A hashtag will not become a live tag (a searchable hashtag that links to other tweets and posts listed under that topic) unless it contains absolutely no spaces or punctuation. Adding a space or a comma to a hashtag eg; #eGPS 2015 breaks the hashtag, rendering it virtually useless. It is possible to use an underscore eg; #eGPS_2015
4. Promote your hashtag
In the event lead-up, be sure to promote your unique hashtag across a wide social media audience. Use topic hashtags and link back to the event website. You’ll create interest in the conference theme and drive traffic back to the website where attendees can register.
#eGPS2015 is just around the corner. We’ll be talking
#healthcare & #socialmedia Event program & registration
www.crowdcomms.com.au [132 characters]
At 132 characters, this tweet leaves space for 8 valuable characters. Enough room for someone to RT your tweet, extending the reach of that tweet to a wider audience. Even better, mention a group with an interest in your area by using the @ symbol and their Twitter handle.
@hcsmanz coming to #eGPS2015? Topics include
#healthcare #socialmedia #hcsm Event program & registration
www.crowdcomms.com.au [127 characters]
[#hcsm = healthcare social media; a popular hashtag]
5. Don’t go #crazy
Avoid spattering your tweet with unnecessary or irrelevant hashtags. Apart from appearing unprofessional, a tweet with too many hashtags is unlikely to get retweeted. Keep it simple.
#eGPS2015 Who’s #meeting for #coffee
in the #garden #cafe today? #ilovecoffee #LOL
Best practice is to add your unique event hashtag to every tweet associated with that event. You can add one or two additional topic hashtags and a mention to increase your searchability and RT potential.
Great crowd gathered today at #eGPS2015
talking #media & #health. Thanks @eGPSolutions
for a top session on #hcsm.
Getting the most out of your hashtag is easy when you know how. Using our top tips and tricks will help you to promote your conference or event, expand your audience and share your key messages across social media.
e-GPS regularly attend conferences and events using Twitter hashtags to network and disseminate information. We tweet live from your event, joining online conversations in real-time and share your key conference messages with a wider audience. e-GPS will also deliver interactive Twitter training workshops for your conference attendees.
A message from Dr Ash Collins - CEO Telemedicine Australia
It is my pleasure to welcome you to MyOnlineClinic - a unique hybrid platform that uses state-of-the-art technology to merge all aspects of telemedicine into one virtual clinic.
Australians are increasingly connected and much of our communication takes place via smart devices. With rapidly expanding technology, telemedicine is revolutionising the relationship between health professionals and patients, bringing medical care to a new level in the virtual environment.
With MyOnlineClinic, your patients can measure and record vital health information, upload it to a secure file and schedule appointments with you from the comfort of their own home using a PC, laptop or smart phone. They can receive prescriptions direct to their closest pharmacy or have medications home-delivered.
As a GP, no matter where you are in the world, you can see your patients via smart device, PC or laptop. You can check their vital signs, perform an assessment via face-to-face video consult and arrange for tests, scripts and follow-up visits. MyOnlineClinic is an extension of your day-to-day clinical practice where you conduct consults in the digital space while maintaining your valuable doctor-patient relationship.
Calling all GPs! - Register for the UNSW Pilot Study today
Check out the MyOnlineClinic video to find out more
Are you on Facebook? Do you watch YouTube? What about Twitter, Google+, Pinterest, Tumblr, Instagram?
Given you are reading this post - it’s highly likely you found us via one/all of these social media platforms.
That’s why we’re in business - because health professionals and health consumers just like you are increasingly using social media for their health information and networking.
Everyone knows about Facebook and YouTube - (if you don’t you really need to Contact us)
But what about LinkedIn?
We call it Facebook for Professionals - but better! It’s just as easy to use, you can post your latest updates as often or as little as you like and you can build a valuable professional network (without the irritation of tagging or fluffy kitten photos).
With over 1.5 million health professionals already networking via LinkedIn, the benefits speak for themselves. In case they don’t, here are 5 reasons why health professionals should be LinkedIn:
1. You’re busy. Really busy. And your colleagues are busy. Not many health professionals have the time or energy to read up on emerging trends, research, policy or news and current affairs that affect health and its many disciplines. LinkedIn is a forum where health professionals are constantly posting updates to inform, engage and sometimes enrage. The key word here is engage. Engage with other health professionals, organisations, key opinion leaders, advocates, health consumers and policy makers in your own time, and at your own pace.
2. You can network with health professionals who have similar goals and experience. Unlike Facebook, this type of networking is not about parties, relationships or how many marshmallows one can stick up their nose. LinkedIn is serious business for professional people. LinkedIn members share research articles, conference highlights, health events, policy updates, opinion pieces, social commentary and tips and tricks including how to write a brilliant CV and find your perfect job. It’s all here, and all very professional.
3. By joining LinkedIn, you can form special interest groups. For example, nurses who work in the field of ATOD (Alcohol, Tobacco and Other Drugs) have the opportunity of engaging with their national peak body, DANA - Drug and Alcohol Nurses of Australasia. DANA regularly post on Facebook and Twitter and now they have started a LinkedIn profile where health professionals can connect and share ideas. But it’s not only health professionals with an interest in ATOD who can connect with DANA. Mental health nurses, non-government organisations and community programs with miniscule budgets for marketing their initiatives are free to form special interest groups and conduct forums, gathering opinion and experience from health professionals who work at the coalface.
4. Be prepared for the emergence of digital healthcare. The world of healthcare is changing rapidly and there is nowhere better to find out about digital health technology advances than via social media. As a health professional you will increasingly be expected to have an understanding of how digital health is progressing and what this means for the future of health care. Mobile health, wearable health technology, closed loop medication dispensing, virtual therapy and telehealth are all discussed on LinkedIn within specialist Digital Health groups who welcome new members. In our next post, we’ll share some of these groups and how to join.
5. Land your dream job. Of course, LinkedIn began its life primarily as a job seeking network for professionals. Apart from all the networking and educational opportunities, LinkedIn is the place where you can be seen in an entirely professional space with multiple career opportunities spread out before you. All you need to do is have a great LinkedIn profile with a current resume and cover letter easily uploadable from your desktop. LinkedIn is free to join however you can upgrade to the premium jobseekers profile which allows you to view other applicants, the salary range for the position and give the opportunity of connecting with the HR or job poster for more information.
LinkedIn? It’s more a question of why wouldn’t you.