Specialist medical professionals need to set aside their concerns and embrace twitter and other social media platforms.
Research from The George Institute, University of Sydney, highlighted the potential of social media to connect consumers, health professionals and organisations.
The George Institute team presented their poster at the 60th Annual scientific meeting of the Cardiac Society of Australia and New Zealand (CSANZ) 2012 and tweeted their findings.
e-GPS saw the original tweet, logged onto the CSANZ website, followed the conference, connected with the authors, and by posting this blog on Facebook and Twitter drove a wider conversation about their important research through social media.
The George team analysed nine Twitter accounts, including the British Heart Foundation, European Society of Cardiology, American Heart Association and the Australian National Heart Foundation, and concluded that:
“Twitter can be used to enhance education, awareness and overall management of cardiovascular disease.”
The potential reach of Twitter is dependent of the number of ‘Followers’ - other Twitter users who have agreed to recieve messages or ‘tweets’. Reach occurs via retweets, (followers ‘Retweet’ your tweet to their followers, and so-on). As an example, The British Heart Foundation reached 71,753 followers via 50 recent tweets.
Consumer and health professional education delivered via direct links to journals and consumer articles were by far the main content of recent tweets sent by these organisations. Only a few tweets had a social focus, debunking the myth many in the medical profession believe about the shallow content of social media. e-GPS were instrumental in disseminating the study findings via Twitter and Facebook and we enabled valuable connections and networks beyond the scope of the conference delegates.
Read the CSANZ Abstract 2012 here.
Thanks to Julie Redfern, Lis Neubeck and the research team at The George Institute, Sydney University for allowing us to share their work.
Follow them on Twitter: @georgeinstitute @jredheart @lisneubeck @jodieingles27 @stephjohnston @CSHeartResearch @thecsanz
For more information about e-GPS Conference Engagement follow @e-GPSolutionsMore