How active are you on social media?
Are you on Facebook? Do you watch YouTube? What about Twitter, Google+, Pinterest, Tumblr, Instagram?
Given you are reading this post - it’s highly likely you found us via one/all of these social media platforms.
That’s why we’re in business - because health professionals and health consumers just like you are increasingly using social media for their health information and networking.
Everyone knows about Facebook and YouTube - (if you don’t you really need to Contact us)
But what about LinkedIn?
We call it Facebook for Professionals - but better! It’s just as easy to use, you can post your latest updates as often or as little as you like and you can build a valuable professional network (without the irritation of tagging or fluffy kitten photos).
With over 1.5 million health professionals already networking via LinkedIn, the benefits speak for themselves. In case they don’t, here are 5 reasons why health professionals should be LinkedIn:
1. You’re busy. Really busy. And your colleagues are busy. Not many health professionals have the time or energy to read up on emerging trends, research, policy or news and current affairs that affect health and its many disciplines. LinkedIn is a forum where health professionals are constantly posting updates to inform, engage and sometimes enrage. The key word here is engage. Engage with other health professionals, organisations, key opinion leaders, advocates, health consumers and policy makers in your own time, and at your own pace.
2. You can network with health professionals who have similar goals and experience. Unlike Facebook, this type of networking is not about parties, relationships or how many marshmallows one can stick up their nose. LinkedIn is serious business for professional people. LinkedIn members share research articles, conference highlights, health events, policy updates, opinion pieces, social commentary and tips and tricks including how to write a brilliant CV and find your perfect job. It’s all here, and all very professional.
3. By joining LinkedIn, you can form special interest groups. For example, nurses who work in the field of ATOD (Alcohol, Tobacco and Other Drugs) have the opportunity of engaging with their national peak body, DANA - Drug and Alcohol Nurses of Australasia. DANA regularly post on Facebook and Twitter and now they have started a LinkedIn profile where health professionals can connect and share ideas. But it’s not only health professionals with an interest in ATOD who can connect with DANA. Mental health nurses, non-government organisations and community programs with miniscule budgets for marketing their initiatives are free to form special interest groups and conduct forums, gathering opinion and experience from health professionals who work at the coalface.
4. Be prepared for the emergence of digital healthcare. The world of healthcare is changing rapidly and there is nowhere better to find out about digital health technology advances than via social media. As a health professional you will increasingly be expected to have an understanding of how digital health is progressing and what this means for the future of health care. Mobile health, wearable health technology, closed loop medication dispensing, virtual therapy and telehealth are all discussed on LinkedIn within specialist Digital Health groups who welcome new members. In our next post, we’ll share some of these groups and how to join.
5. Land your dream job. Of course, LinkedIn began its life primarily as a job seeking network for professionals. Apart from all the networking and educational opportunities, LinkedIn is the place where you can be seen in an entirely professional space with multiple career opportunities spread out before you. All you need to do is have a great LinkedIn profile with a current resume and cover letter easily uploadable from your desktop. LinkedIn is free to join however you can upgrade to the premium jobseekers profile which allows you to view other applicants, the salary range for the position and give the opportunity of connecting with the HR or job poster for more information.
LinkedIn? It’s more a question of why wouldn’t you.
Follow on LinkedIn
e-GPS General Practice Solutions
DANA on LinkedIn
Digital Breakthrough Health